• What are the drivers of higher education demand over the next 10 years?
• What are some of the big, observable trends in higher education branding and marketing strategy?
• What are the implications of these trends for the professional administration of universities?  

Demographic changes, shifts in the global economy, trade patterns, and shifts in inbound and outbound student flows linked to growing global competition are re-shaping the global higher education landscape. 

By 2020 just four countries -- India, China, the US and Indonesia – will account for over half of the world’s 18–22 population; and a further quarter will come from Pakistan, Nigeria, Brazil, Bangladesh, Ethiopia, Philippines, Mexico, Egypt and Vietnam.  Opportunities for global engagement in higher education are not limited to internationally mobile students.  Transnational education and collaborative research partnerships are also experiencing exponential growth.   

The practical implications of these powerful trends and changes emanating from the globalisation of higher education for system-level and institutional marketing strategy are immense. 

Policy makers in most developed and developing countries shape their national higher education policies with an eye to global higher education rankings.  Their quality assurance regimes are also often focussed on assuring foreign governments of the quality and prestige of national higher education systems.

At the institutional level, universities are allocating more resources than ever before to marketing and branding strategy, and the delivery of these strategies. 

This in turn has spawned new leadership positions within universities such as Chief Marketing Officers and Chief Digital Officers.  And online and digital marketing and recruitment resources are high priority investments for most universities. 

In short, effective strategic planning in universities is no longer possible without a parallel focus on unified brand messaging to help recruit, retain and build loyalty among students, staff, alumni, donors and other stakeholders. 

Our seminar will grapple with all of these issues bringing together an impressive range of system-level, institutional and external-to-higher education speakers to help us navigate the shape of things to come!

Speakers announced:

Manel Jiménez Morales - Communications and Marketing at the Vice-Rector’s Office, Universitat Pompeu Fabra, Barcelona (ES)

Kirsti Lehmusto - Director of Communications and Community Relations, University of Helsinki (FI)

Ken Sloan - Registrar and Chief Operating Officer, University of Warwick (UK)

Jessica Winters - Head of Marketing at the Communications Department, University of Groningen (NL)

Prince Ralph Osei - Global Alumni & Development Officer, New York University Abu Dhabi (CA) - to be confirmed

Alberto Scuttari - Director General, Ca' Foscari University, Venice (IT)

Joanna Motion - Partner, More Partnership (UK)

Joe Avison - Managing Director of Global Relations, The Chronicle of Higher Education (US)

Download the Seminar Flyer
The latest version of the flyer can be downloaded here:
http://humane.us3.list-manage.com/track/click?u=1bf8cc5ab255fc8edcb2f6f39&id=83db6c9f98&e=8b0c682973

Information
Who Can Attend?

The HUMANE Seminar in Venice is open to:
- HUMANE Members
- HUMANE Members can also attend with one or more colleagues
- HUMANE Members can also send colleagues from their University
- WSAN Members
- Winter School Alumni can attend all HUMANE events
- EFMD Members

Other Higher Education professionals may apply to attend mail to:secretariat@humane.eu

Seminar Fees
The Seminar Fee is € 495 . This includes lunch on Friday and Saturday, the HUMANE Dinner and the social programme on Saturday afternoon.

Accompanying people and HUMANE Friends are charged at € 160, this includes lunch on Friday and Saturday, the HUMANE Dinner and the social programme on Saturday afternoon.

Upon registration you will receive a confirmation letter and invoice.
Please wait until you receive the invoice before arranging the payment.

Accommodation and Practical Information WIll be sent to participants when available.

Provisional Seminar Schedule:
Friday 22 April:
Registration and lunch from 12:00 / Seminar sessions 14:00 to 18:00 //
HUMANE Seminar Dinner 20:00
Saturday 23 April: Seminar sessions 09:00 to 13:00 / lunch / social programme then dinner

Social Programme will be announced shortly.

Seminar Website: Information can be found
http://humane.us3.list-manage.com/track/click?u=1bf8cc5ab255fc8edcb2f6f39&id=ad2b436cba&e=8b0c682973 here

Register Please register online at:
http://humane.us3.list-manage.com/track/click?u=1bf8cc5ab255fc8edcb2f6f39&id=6483c8b003&e=8b0c682973

Our mailing address is:

HUMANE asbl
Rue Gachard 88, Box 3
Brussels 1050
Belgium